Aims
We would like some commitment from our partners through a “startup fee”
This commitment can act as a filter for non-desirable partners (no interest in selling Pally going forward)
We want distributor, integrator and OEM partners
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Cornerstones of the partnership
If a reseller seems like a good fit (see requirements; e.g. they don’t just want to buy one Pally license but want to focus on palletizing also in the future; “partner scoring”-initative), we offer a partnership.
A partnership is sealed with a cooperation agreement.
Package content
The reseller commits to the following: sign-up fee of 17.200 EUR (actual cost)
By default we should give a discount on this (like cross out the number and write a lower number), but it should look like it’s a special discount to each reseller
Discount: 8.600 EUR (a discount should be the default for all, but make it look like it’s special to each potential partner)
The reseller must purchase their first Pally license (can be any duration)
Channels can discount on partner package but license price remains the same
There will be no renewal-fee for now. Once MRC is ready we can consider a special offer.
The reseller will get the following benefits:
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Benefit
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Value (EUR=USD)
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Category
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Duration
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Comment
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Demo licenses - one Perpetual Demo License for robot and one for URSim license
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2425
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Product
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perpetual
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Don't get this until onboarding is complete
dPally included
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Forwarding leads [where appropriate]
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60% license fee
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Service
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perpetual
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Should be included in every agreement like it is today, but requirements have to be made more clear (that partners have to actively follow up on leads and report status' back to us). We also somehow need to keep the power and make it clear that we decide who of our partners receives leads.
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Account Manager
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2500
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Service
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perpetual
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Onboarding package:
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1250
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Service
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yearly
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Mandatory within 8 weeks
Must run first simulation
Has to be finished before first license sale; if not it is required to purchase installation package
Support portal will only be open once onboarding is done
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Commercial Onboarding
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-
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Service
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yearly
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one free onboarding per year
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Technical Onboarding
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-
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Service
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yearly
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one free onboarding per year
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Access to Pally Knowledge Base
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500
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Service
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perpetual
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Project Consultation for 3 projects (pre & post sales)**
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990
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Service
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valid for 1 year/ then pay as you go
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TBD week 39
**[x] min/hrs consulting
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Distribution discount
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20%
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Service
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perpetual
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When selling to integrators
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Access to Rocketfarm Support Portal
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4500
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Service
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perpetual
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Higher SLAs only case by case basis
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Marketing Kit
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100
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Service
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perpetual
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Access to MyRobot.cloud***
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For free for now
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Product
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***[add short description about MRC; also what is included like simulations, pdf downloads, json downloads,++ ?]
(see sheet for details in comments https://docs.google.com/spreadsheets/d/1EVZzJkav-le6NO6mxN_48gLl2Vz6T5KKBwlTUnGo2go/edit#gid=2092782689 )
The reseller must also purchase:
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Benefit
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Value
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Category
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Duration
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Comment
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One Pally License plus Subscription (Service Package*)
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Variable
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Product
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perpetual
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*the length of the service package can be adjusted according to model of the respective reseller
Sweeteners for Channels:
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Benefit
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Value
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Category
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Duration
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Comment
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One free Installation Package
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2150
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Service
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valid for 1 year (has to be used in the first year, if not it expires)/ then pay as you go
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Don’t really want to give this away!
Enforce to buy the package to all who can’t or won’t finish onboarding before buying the first license
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Trade Show Kit (could include trade show repally plus engineering time)
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790
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Product
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valid for 1 year/ then pay as you go
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Deadline: week 44
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Marketing Support, e.g. help with case stories, webinars
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Service
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as we go - Channels/CS to define
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Not something we want to commit to or offer as standard, as we should keep control on what we do here, but could be used as a sweetener by Channels
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1x free POP translation
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100
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Service
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tbd with CS; one-time service/pay as you go for other languages
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Face to Face contact, host/visit/trade show support
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1500
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Service
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tbd by Channels together with AM/CS
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Nothing we should commit to
(see sheet for details in comments https://docs.google.com/spreadsheets/d/1EVZzJkav-le6NO6mxN_48gLl2Vz6T5KKBwlTUnGo2go/edit#gid=2092782689 )
Timeline
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Action Points:
- Draft new cooperation agreement based on the new benefits and requirements
- Create one-pager of this
- Include in new sales story
Workshop 26.10.
Egil, Martin, Mike, Marlene
Decision - remove the need to purchase a first license when signing as a new partner.
If a new partner doesn’t want to pay the partner package price, Channels can request other commitment from them, e.g. in the form of buying (a) license(s).
Test it this way, if they’re not willing to commit to the partner package, then we can fall back on the commitment for buying 3 licenses (or x amount).Rocketfarm develops palletizing software that enables our partner network to offer market-leading Palletizing Solutions. Our software package enables palletizing solutions that offers the convenience of turn-key solutions with the power and flexibility of custom solutions.
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Why Become a Partner?
Rocketfarm enables UR resellers and system integrators to become and succeed as Palletizing Solution Providers.
Our partner offer to you:
We remove risk elements, so you can spend your time selling Palletizing Solutions
and less time on engineering.
• We fit in to the solution components you would like to offer
• We fit in to the way you would like to offer your Palletizing Solutions
• We will contribute with leads to grow your business
• We support you with our palletizing expertise
• We enable you to offer a standardized and market leading palletizing solution
With flexible pricing starting from $1500 (details available in our pricing flyer)
What We Do
Rocketfarm has developed the software tools and support infrastructure necessary to transform UR resellers and system integrators into Solution Providers and to allow them to sell more Palletizing Solutions faster. Rocketfarm removes the difficulties and the risk associated with providing Palletizing Solutions.
How Do We Do It
Our software is the result of seven years of development we have assisted a global network of
partners to sell, implement, and support hundreds of palletizing projects. We know which issues arise
during palletizing projects, and we’ve designed our products to solve them.
With our digital twin technologies you can:
• assemble digital Solutions from your preferred palletizing components
• run multiple simulations to validate projects
• share key project data with multiple stakeholders
• select the Solution that best satisfies end-customer requirements
• empower end-customers to take greater control of their palletizing operations