I will provide some guidelines/tips for creating a good story that other manufacturers/end customers can relate to.
Why are case stories great:
Case stories are highly relatable for other end customers and manufacturers. They show that the solution you offer is working at companies similar to themselves. Getting proof that they are not risking their business by going into robotics. The uncertainty about how an automation solution will work is a major barrier for end customers looking into robotics. Case stories can help to break that barrier.
The goal
The goal for you should not be to create a professional case story (think newer UR case stories). That is not necessary for you. We recommend your goal should be to create a trustworthy story with as little effort as possible. I hope the following tips can help you to reach that goal.
What do you need?
3-5 pictures of the solution
Preferably of the solution in production
Pictures from installation or workshop can also be used, but does not create the same trust
Don’t need to be professional quality (smartphone is great)
1 video (30-90 seconds) of the solution palletizing in real time
Doesn’t have to be fancy.
Smartphone video is more than good enough.
The solution doesn’t need to do anything special, mainly potential customers just wants to see it working
If there’s something special about the installation (gripping multiple boxes, shimpaper, custom movements) they can be nice to show as well. But should be in the context of that the solution does it job of putting boxes onto a pallet
1 picture + quote from engineer/decision maker about why this solution have been beneficial to their business.
This is very important. The picture creates a lot of trust, the quote even more so.
Potentially get two quotes:
Why did they decide to go into automation?
Are they satisfied with the solution (and why)?
The quote is usually also a good starting point for the article
That’s all you need to get started.
The story:
Inspiration for how you can put an effective angle on the story:
Find an angle that showcases how the solution solved a problem for the end-customer.
Fx. labour shortage in this story: https://rocketfarm.no/case-stories/cobot-palletizer-solving-labor-struggles/
Efficicency and costs here: https://rocketfarm.no/case-stories/the-ur-cobots-makes-no-mistakes/
Futureproofing the end-of-line: https://rocketfarm.no/case-stories/how-pally-increased-palletizing-performance-with-30-at-nortura/
The stories don’t need to be long and windy. Short and precise is better. 300-500 words should generally be good for story, but any length is good as long as it’s relevant.
Include a quote from the end-customer and a quote from yourself (including photo). (Your quote should support the story)
Tips:
Align with the end-user during the sales process if you can be allowed to take photos, videos and use their case in your marketing (it is well worth it, even if they want a discount).
Don’t be afraid to write end-customer quotes that supports the story you want to tell. Just be sure to get their approval beforehand. Usually they’ll agree.
Rocketfarm help
If you have the content (the pictures and quotes) and you have the permission, we would be happy to help you finalize your case story. We can help with a thorough review, finding the right angle to the story or help with the actual writing. We would only want to also publish the story on our webpage and through our channels.
Please reach out directly to martin@rocketfarm.no if you would like our help for a potential case story.